Various theories Shape Communication studies
Divided into seven
- Cybernetic Theory
- Semiotics
- Phenomenological Tradition
- Rhetorical
- Socio-Psychological
- Socio-Cultural
- Critical Theory
2 Models – Transmission
Constitutive
Possible communication issues
3 Levels –Technical
Semantic
Effectiveness
Systems theory - advantage switch between math, bio, psy, soc frames of ref.
RARB – Broadcasters Audience Research Board
Audience categories – Individuals, men, women, children, Housewives- Sub vided age/class
Sub-categories – AB – Higher\C1-Supervisory/C2 Skilled/DE Semi skilled –Age divisions
Semiotics
3 Concept – Shows what a sign means – Tell what a sign means (Dictionary)
Syntanctics – Relationships among signs
Pragmatics – Use/ Effects of signs
Semiotics uses- How we make meaning in a situation
Shows that reality is read in signs
Phenomenological Tradition – Process of learning by experience
Embodied mind Communication = Extension of nervous system – face reconviction
Rhetoric – Thinking how to create effects on the audience
Sociopsychological Tradition
- Individual Social study of being
- Areas = Behavioral
- = Cognitive
- = Biological
Identifying self i.e. – Christian, Mother – Part of a group. The Social cultural tradition identify's how the roles are worked out in communication.
Social constructionism – How human knowledge is built through human interaction.
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