Tuesday 23 March 2010

Lecture Notes: Modernity/Modernism & Mass Media

The Modernist period was between 1760-1966, which was a time of social and cultural experience. Today it is believed that we are living in a post-modern world.

Modern means ‘to make something new or improved’ and is created from the responses of artists/designers to Modernity.

In the 1900, Paris became the first ‘modern’ City. Formerly Paris had been like other cities in Europe with its over populated streets, fast pace of life and unhygienic conditions. But now a grand development was welcomed to Urbanization, which brought new buildings, swapping farming for factories and creating new transport systems, including wide roads and railways. In 1850’s Paris the ‘Haussmann Plan’ was underway: the city architect, Haussman, redesigned the city, replacing the old with the new. Where previously the poor would live in the city they moved to the outskirts and the upper class moved into the centre of the new ‘Modern’ capital of large boulevards and public parks.

The next City to develop was New York, creating plans for skyscrapers and vast urbanization; it soon became the most advanced city in the world.

In the modernist world form follows function; new materials were used including concrete, new technologies, plastics, aluminium, reinforced glass and more products were mass-produced making them cheaper and more accessible.

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